4. How did you use media technologies in the construction and reasearch, planning and evaluation stages?

Media Technologies on Prezi

3. What have you learned from your audience feedback?

It is very charming. The lip-syncing is very slick. Some of the shots are very striking especially the sun and field scenes. However, is the song not about how the protagonist cannot get the person she admires, so how come she is smiling? The dog is quite random as well. On the other hand the dog adds a normality to the music video, this sets it apart from other music videos, which means it can become more relatable for the audience. You have also flattered Imogen very well with the dull colours and bleaching which follows one of the conventions of music videos.

Lily Vetch

I thought over all you have a brilliant video.

The editing is smooth and to the beat throughout.

You have used a number of different techniques which work well together, stop motion, slow motion and the computer thing which is my best bit :)

You do not have too many different effects which is bonus. And nice twist at the end with Matt..

the way you return to the lip sync holds the whole thing together, and they are on time.

I do not have any criticisms, i really like it x

Maud Start

I really like the way you've put a male in the video to relate 'Imogen's' feelings for him. I also like that the whole thing is in the same colour wash black and whitish.
I don’t like that the boy only appears right at the beginning and right at the end, would have been better if he appeared at other stages too. BUT LOVE IT!
Teresa Alba

 

Lily Vetch makes a very valid comment on the fact that our video does not match the lyrics of the song in the way that we have created an uplifting video to a song about pain.
We spent a lot of time filming the lip sync, to get footage of her singing the song without her smiling but this was obviously not enough to portray sadness in our video. So I have learnt that we could have twisted the story line a bit to display the lyrics more clearly.

Maud and George both comment on the use of the dog. I was a bit sceptical about this part of the video working at first because it seemed a bit out of the blue, but from this I have learnt that they do like it because fitted with the rest.

I have also realised that we were not wrong to spend a lot of time focusing on the editing of the film because there have been comments about the accurateness of the lip sync as well the slick editing.

After uploading our videos to Facebook, we got a few compliments

After being uploaded on YouTube for just over a week, we have had over 200 views as well as a few likes and dislikes

We have also looked at the views on YouTube to see who has been interested in our video.

It is evident that it is more commonly viewed amognst woman ages between 17-24 within the UK, this does not come as a surprise with our choice of song and the use of a female protagonist.

2. How effective is the combination of your main product and ancillary texts?

Question 2 on Prezi

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Bottom left

I feel that this is a key shot within our music video because the use of a dog is one of our main elements, and this is the first shot in our video in which the dog can be seen.

Using an animal in a music video is not commonly done. However, for the genre of video that we have aimed towards, it can be seen. For example, during Ellie Goulding's video for 'Your Song' there are several shots that show her playing with a kitten.

Bottom middle

This is key shot because it clearly displays our use of blank and white, as well as being a clear shot of our protagonists face.

We chose to use black and white because we felt that it differentiated our video slightly as black and white isn't often used in music video.It can be related to Jessie Ware & Sampha's video for 'Valentine', in which they use the black and white throughout their video to enhance the simplicity very successfully. This video also has several shots of the both singers faces, similar to ours in the way that we use many shots that clearly show Imogen as our protagonist.

Bottom right

I feel that this is key because although it is quite simple, it displays a lot. It shows clearly a major part of our video which is Imogen walking  in the country.

For this, we were inspired by Ellie Goulding and her use of the outdoors within her videos.

Middle left

To me, this is a very important shot because it is one of the only long shots where Imogens full body can be seen, from head to toe. This displays her outfit. This is often seen in music videos as a lot of attention is on the protagonists clothing.

Unlike other videos, this is not shown very often. The difference with ours is that we appreciated the focus on other things, such as facial expressions and lighting. Furthermore, in many msuic videos, the protagonist has several striking outfits. Our video challenges this because we kept it simple with only one outfit (and a few small changes such as shoes) but we feel that this works for the genre of our video.

I feel that this is also a key shot because the long shot enables viewers to see me of the surroundings, by displaying the fields around her, which enhances her location by clearly displaying that it is set in the countryside. I think that continuously setting the scene throughout the video increasing the understanding of the viewers.

This style is also shown in a slightly different way in Rizzle Kicks video for 'Down With the Trumpets' because while they are filming with their back to the sea in Brighton, it is clear where they are located because of key elements related to being on the by the sea, for example the beach huts.

Middle

This is a key shot because it displays one main convention of music videos which is lip sync.

I feel that it is very important to allow the audience to focus on the lyrics to the song by removing any distraction. Variations of lip sync are shown in several music videos, ranging from close ups to long shots to walking down the street. However, we decided to stick to close up because it gave us the ability to show other things at the same time, as it kept it quite simple.

I was inspired by Natalie Imbruglia’s video for ‘Torn’. During this video, there is lip sync throughout and it cuts between lip syncing and action within the music video. I think it is similar to ours because we used a combination of lip sync with other shots throughout too.

It is also really similar to Azealia Banks' video for '212' because she uses a similar style of lip sync in the way that they use two close ups of the mouth, one a bit further away than the other which is very like ours.

 

Middle right

Stop motion is a key element in our video. Stop motion is becoming more and more commonly used within music videos. Oren Lavie’s video for ‘Her Morning Elegance’ uses stop motion throughout. It was extremely effective and done very well, which was inspirational to add some stop motion in our video.

Top left

This shot shows the only male in our video. For romantic songs, it is very common to have two main characters in the video, one male and one female.

This can be related to Gotye's video for 'Somebody That I Used to Know', in which the female character appears half way through the video. Like ours, the opposite sex is not shown throughout.

However, it differs because during our video, the female protagonist is never in the same shot with the male character. This is slightly similar to Plain White T's video for 'Hey There Delilah' because during this video, there are single shots of them collaborated together on screen.

Top middle

This is another key element, which is repeated throughout our video in the chorus. Some music videos use text within their video in many different forms. I think that the use of text was very successful in Coldplay’s video for ‘Paradise’. This inspired me because I think it works very well and enhances the key words of the chorus. We chose to do it differently with our video because it was better suited and different from others that I had seen.

Top right

This shot shows our protagonist interacting with the camera and audience. For me, it is key because it adds to the atmosphere of our video and is very ‘cute’. I was inspired by Ellie Goulding because she often does this in her videos and it is very interesting and grabs the attention of the audience.

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FINISHED POSTER

Conventions of CD Advertisements

Key to promotion of albums is their poster announcing the release.

This is a good example of an album advertisement. The font and colours reflect the name of the album. The information is easy to read and clear. Having an image allows the viewer to see who the artist is and allows them to judge what style of music you think they will have.

For our advertisement we will need to stick with vintage and contemporary theme. Sticking to the font courier new, this gives our digipak a recognizable branding We are going to have take good images which reflect the genre and style that links to our type of music yet we will remain with a simplistic look.

 

Finished Digipak

Above is each panel in large. Below is the finished flat pack of our digipak.

The image below is an annotation explaining the reasons for our images and where they have been placed.