9 Key Screen Shots

We have looked at the music video Your Song by Ellie Goulding and taken 9 key shots from the video which we have found inspiration towards the ideas leading up to our final piece.

Top row:
The top left is a still of lip syncing.
These three pictures are all relatable to the music.
The top middle is of somebody playing the piano during the song.
We think this is key because it is commonly done within music videos, also it is advantageous to music videos because it enhances the actual song by focusing on it.
We are inspired by the lip syncing because we are keen to use lip sync as technique in our video. We are also drawn to the lighting in the first shot as it creates a beautiful image and is well suited to the song.

Middle left:
This single shot displays the colour that is continuous throughout her video. There are several shots of random things without Ellie Goulding in the image, such as a train ticket, rooftops which are all shown in a similar lighting effect. We like this because it is sweet and adds to the variety.

Middle:
One of the only shots in the video that shows her from head to toe, showing surroudings and her outfit. We feel that this is important because it says a lot about the video in the way that it shows the country location, enhanced by the winter outfit.

Middle right:
Good use of colour and clothing. We think that the clothing is very important as it portrays an image of Ellie Goulding. Here, she is dressed in a colouful jumper which we think portrays a very sweet image which is in correlation with the song. We think that we could also relate this to our video.

Bottom left:
We think that the use of an animal is a key part in her video. We like it because it goes along with playfulness and creates a light hearted atmosphere. This is continued in the bottom right.

Bottom right:
This is a still shot of her messing around on the train. We also think that this is key because it shows a different location to the other shots, adding more variety.

Bottom middle:
This is key because it displays the interaction between Ellie Goulding and the camera. We think that this follows the theme throughout her video. We like it because it is not extremely common in music video, which differentiates it from other videos.

Textual Analysis

Jessie Ware & Sampha - Valentine

The first few shots of this video are extremely random and consists of things like a shot of a plant, a map of the Thames and a shot of a statue of a bird. The shots are simple, either on a white background or with little in behind them, which enhances the simple beat at the start of the music.

Once the singing starts, there is lip syncing with Jessie Ware. It is a simple close up of her in front of a black background. The shot cuts from being closer and further away which is inspiring because it adds a variation to the shot instead of it just being of her singing.

It then cuts to more shots of random images but cuts back to Jessie Ware when she is singing. The simplicity continues and cuts to her with a white background at then cuts back to the black background which adds more variation to the shots.

When Sampha starts singing there is lip syncing with him in a similar way to Jessie Ware with the background cutting between black and white.

The whole video is in black and white which continues to enhance the simplicity of the video; it enables the audience to be more focused on the lyrics to the song and heightens the angelic feel about the song.

Ed Sheeran - A Team

The video starts with a long shot of the main character waking up on a park bench, this sets the scene and tells the audience a lot about her which is continued in the next few shots. There are many tracking shots and close ups of her strolling around the park. The tracking shots enable the audience to see her clothing, which consists of ripped tights and a big overcoat. This shows the audience that she is quite hobo like and spends a lot of time outside with little clothing to change into. The close ups enable the audience to focus on her facial expressions, while not being distracted by the background and surroundings.

This is followed by her crossing the street wrapped in a dirty blanket; the long shot enables the audience to see that she is not being acknowledged by passers-by, this theme is continued as she is selling the big issue. Once someone finally stops and talk’s to her there is a close up of the smile on her face, as if it is something that doesn’t happen very often. Throughout these shots, the audience are getting to know the main character in more detail as she goes about her days. This is inspiring because the audience feel more involved and become connected and sympathetic towards the main character.

The lighting in the next scene is dull apart from the strong light on her. This singles her out on the street and is extremely inspiring because it adds variation and it is contrasting that she is in the spot light.

The entire video is in black and white which enhances the mysterious and dark feel that is displayed in the song.

The main aim of the video is to tell the story which is well done with the simple shots and plain editing because it enables the audience to focus more on the story.

Permission Letter

Myself and Emerald sent the following letter below to the production company 'Universal Records' asking for their permission to use the song 'Never Be - I Blame Coco'

Genre

Change of song...

We have decided to change our song because we are not happy with the original choice. 

We are now going to create a music video for this song - Never Be by I Blame Coco

Storyboard

1st Shot: Traffic from motorway shot in the evening, sped up to capture the lights of the cars.

2nd Shot: Hugo's mouth lip syncing the first part of the first verse.

3rd Shot: Emily getting ready to leave, make up etc.

4th Shot: Back to Hugo on lip sync.

5th Shot: Emily leaving her house to go out.

6th Shot: Emily getting into her car and driving out of her drive.

7th Shot: Hugo and Joe getting ready to go out.

8th Shot: Back to Hugo on lip sync.

9th Shot: Back to Hugo and Joe getting ready/leaving.

10th Shot: Shot out the window of the car on route to meet everyone.

11th Shot:Everyone meeting and getting drinks at the bar.

12th: Everyone chatting and starting off the evening.

13th Shot: Everyone dancing and having a good time.

14th Shot: Hugo and Emily dancing together.

15th Shot: Emily leaves early, leaving Hugo alone, him not being happy.

16th Shot: Cheeky "Shhhh" from Emily as she leaves.

Filming

We are going to start filming this weekend as we are going home, this enables us to have a change of scene and access to a wider variety of locations/settings etc.

Not all of our filming will take place this weekend. It will only be of props that we can not use in school, e.g. Cars, Alcohol, Motorways etc.

Shot list IDEAS

Basic Storyline and shots

About people going out, including people getting ready, on their way and finally shows them all meeting in the same place and having a good night.

• Cars shot from above at night on motorway. Sped up to fit music.

• Shot of lips, lip sync to the first verse.

• Emily getting ready to leave.

• Back to lip sync.

• Shot of Emily grabbing bag and leaving her house.

• Emily gets into her car and drives off.

• Hugo getting ready to leave.

• More lip sync

• Out the window shot of street, sped up.

• Still shot as car drives past.

• Meeting shot.

• People getting drinks/mingling.

• Dancing.

• Lights shot from above to grab the atmosphere and colours.

• Shots showing everyone having a good time.

• Video finishes with Emily walking into the loo, whilst turning round she shhhh’s at the
camera. Door closes. Music stops.

Key Elements

Expectations of the genre ‘Electro’, our audience and the general overall expectations of our video.

• A mixture of revealing costumes on both male and female characters. Outrageous outfits etc.

• Quick editing, jumping from shot to shot, flashing colourful lighting complimenting the clubbing theme.
• The cinematography is normally set with low level lighting, mixtures of blues and purples. Along with a mixture of close ups and focus pulls.
• Mise en scene; cities, clubs, cars, lots of extras depending on the setting and scene which is being shot. E.g. Club scene – Lots of extras ranging from dancers, bar tenders and a general atmosphere.
• Quirky shots that are distorted by lighting or smoke.
• Audience must be enthralled by the combination of the music and its overall ambiance.
• Obviously they should relate or be able relate to our found tribe which was ‘Indie Scenester’
• The expectation of our video is mainly to grab the attention of the audience by using original yet creative aspects to draw them in.