Key Elements

Expectations of the genre ‘Electro’, our audience and the general overall expectations of our video.

• A mixture of revealing costumes on both male and female characters. Outrageous outfits etc.

• Quick editing, jumping from shot to shot, flashing colourful lighting complimenting the clubbing theme.
• The cinematography is normally set with low level lighting, mixtures of blues and purples. Along with a mixture of close ups and focus pulls.
• Mise en scene; cities, clubs, cars, lots of extras depending on the setting and scene which is being shot. E.g. Club scene – Lots of extras ranging from dancers, bar tenders and a general atmosphere.
• Quirky shots that are distorted by lighting or smoke.
• Audience must be enthralled by the combination of the music and its overall ambiance.
• Obviously they should relate or be able relate to our found tribe which was ‘Indie Scenester’
• The expectation of our video is mainly to grab the attention of the audience by using original yet creative aspects to draw them in.