Feedback

It is very charming. The lip-syncing is very slick. Some of the shots are very striking especially the sun and field scenes. However, is the song not about how the protagonist cannot get the person she admires, so how come she is smiling? The dog is quite random as well. On the other hand the dog adds a normality to the music video, this sets it apart from other music videos, which means it can become more relatable for the audience. You have also flattered Imogen very well with the dull colours and bleaching which follows one of the conventions of music videos.

Lily Vetch

I thought over all you have a brilliant video.

The editing is smooth and to the beat throughout.

You have used a number of different techniques which work well together, stop motion, slow motion and the computer thing which is my best bit :)

You do not have too many different effects which is bonus. And nice twist at the end with Matt..

the way you return to the lip sync holds the whole thing together, and they are on time.

I do not have any criticisms, i really like it x

Maud Start

I really like the way you've put a male in the video to relate 'Imogen's' feelings for him. I also like that the whole thing is in the same colour wash black and whitish.
I don’t like that the boy only appears right at the beginning and right at the end, would have been better if he appeared at other stages too. BUT LOVE IT!

Teresa Alba Vazquez

 

Finally FINISHED!

Changes...

We have decided to add a shot of Matt in the beginning. For this, we have reused the shot that it is at the end, but, at the start, just before the camera shows his face the shot cuts. The reason we reused the shot of the camera moving from his feet to his face is so that at the end we can reveal who the character is.
We thought that there should be a shot off Matt to start with instead of him just coming at the end because we feel that it gives more of a story line and links everything together more successfully.

3rd Draft

2nd draft...

Weather...

The weather for the next few days is looking really dull so this means that any filming done will struggle to match the other shots which include the sun.

1st draft

Rough edit of the first 45 seconds and the chorus

Themes

There are a couple of themes that run throughout our music video.

The most obvious is young love, which we decided was suitable because of our choice of song which is to do with love. This is shown with the stop motion shot of the heart as well as the red tint which we decided to use as red is the colour of love. This leads to the playfulness which is displayed from our main character, Imogen, in the way that she smiles, waves and interacts with the camera as well as the jumping around with the dog. We also felt that the lighting is relatable to the happiness of young love in the way that there are several shots during our music of the sun shining.
The other would be the secretiveness that was difficult to display but it is shown in the way that the beginning of the video is about a mystery girl until just before the chorus where there is the first shot of her face. This is connected to the male character in the way that the first shot of him is when the camera slowly moves from his feet up his body. This shot cuts just as the camera reaches his mouth, meaning that the mystery of who the male character that the song is about is kept till the very end.

6 Key Elements to our Music Video

LIP SYNC
Lip sync is commonly used throughout different genres of music videos. It creates more of a connection between the audience and the singer and allows the audience to relate to the singer and the lyrics as it removes distraction from anything else. This has been a difficult part to the editing process as it requires a lot of time and concentration to get the footage to coincide with the song.

STOP MOTION

We realised we needed to add another feature to our film to make it stand out. We came up with the idea of making a love heart out a counters. Using the colour scheme of black/white and red. We editing the shots to make it a fast piece of editing to signify the change in tempo as the chorus being.
I really like this feature of our film as it is different yet a very simple extra with a lot of potential.

COLOUR SCHEME

We have decided that we are going to have a colour scheme running through the music video. The colour schemes consists of the majority of the footage being in black and white and then adding the occasional tint of red. We think this works well with our choice of song as the song is about love which can be easily related to the colour red. We have used black and white because it allows the red to stand out. Also, the black and white enables the audience to focus more on the song and actions of our main character instead of being distracted by colours.

DOG

This key element is a symplistic way to symbolise Imogen's love for a man, considering the song is to do with love. We chose to use a dog because it is known as 'man's best friend' and therefore is more relatable to a male figure.

We also believe that the dog is in upkeeping with the playful theme running through our video and fits in well with the setting and country feel portrayed throughout.

DUPLICATED SHOTS

We have chosen to split the screen into duplicated shots because we are very fond of the lip syncing, and this was a way that we came up with to vary the shot of the mouth. The whole video is quite simplistic in comparison to this shot, which we liked because we were looking to add some more variety.

TEXT

The use of text in our music video enhances the lyrics. We feel that the line in the chorus 'I'll never be his own' is sygnificant because of the meaning and the repetitiveness throughout the song. By singling the line out from the rest, as well as it being a plain and simple shot with distraction removed, causes it to be the focus of attention.

Editing

We have been working on the editing of our film.

The process has been going well, we have mostly been working on the first 30 seconds and the chorus of the song. Working alongside the idea of our colour scheme, black/white and red. We have struggled with our storyline as we feel it is not portraying the image we would like. After discussion, we are going to take some more footage over the course of the week and see what we can work with to hopefully merge our frosty image into a clear one.

Risk Assessment

Here is a risk assessment we have created which will act as a guideline fior any potentially hazardous happenings during our filming and what we need to aware of. We have'nt found there to be an majorly dangerous aspects to our filming so there should not be any problems. However since writing this we shall be more aware of any possible disasterous situations.

Props and Costumes

For the costume, we decided to keep it more simple and realistic. She is wearing a Barbour jacket and a combination of Hunter wellies and Uggs. We chose these clothes because at the time of our filming, the weather was cold, windy and wet. Our filming is located in the countryside of Scotland so the clothing suits the surroundings and scenery. Therefore, giving her a more natural look. The natural look appeals to a larger audience.

We have chosen not to use any props because in this case we feel that it does not fit with the song or the genre and is not necessary as it is not a key element to similar music videos.

Cast

IMOGEN ROSS

 

We have chosen to use Imogen Ross as our main protagonist in our music video. We have chosen her as we find her best suited to the style and genre that we are aiming to portray. Imogen's most complimentary features would be her eyes/mouth and hair. Bright blue eyes attract major attention and the use of nice eyes can tell a story of their own. Imogen's mouth will be used for the lip sync so having a nice smile and straight teeth adds to the shot. Mid-length wavy hair is a stereotypical look for this kind of genre and style and also complies with our audience members when relating back to UK Tribes.

The other reasons for choosing to work with Imogen would be the practicality of us living with one another as timings work out and make the filming easier being comfortable around one another. Imogen is also a drama and dance students adding to the key pointers as to why we would choose her.

MATT LINTER

We have chosen to use Matt Linter as the character that the song is about and that Imogen is in love with. The reason we chose to use Matt is because he has prominent eyes, which are attractive and create a striking single shot. Furthermore, his eyes are similar to Imogen's which connects them as well as being a constant throughout as that is one of the reasons we chose to use Imogen.

We also feel that Matt fits the genre of our music video as he has quite a simple look and is therefore good to work with.





Location

We have planned where we will be shooting our video. After discussing various different places to shoot our film we have decided to keep the locations to a minimum and have only chosen about 5 different areas to film. All of the footage is going to be shot on campus as it becomes difficult trying to film outside of school due to everyone involved living very far apart making it impossible for us all to be in the same place at one time. However some of the footage will be taken whilst on a plane which will be the establishing shot at the beginning of the video.

Shot List

Opening shot is shot from a plane. This sets the scene using an establishing shot. Below is green land and mountains, a countryside setting.
Second shot is of the protagonists lips. Imogen the main character in our film is singing along to the lyrics.
Third shot is of Imogen walking through puddles. Her face will not be shown directly at the beginning to add some suspense.
Fourth shot is back to lip sync, we want to keep this as a repetitive feature.
Fifth shot is of the back of Imogen looking out to the countryside. Still no showing of her face to keep the suspense flowing.
Sixth shot is of Imogen sitting on a wall. We will either shoot this from the back of her or if shot from the front will use effects so that you can not make out her facial features.


Seventh shot is back to the lip sync keeping it repetitive.
Eighth shot will be stop motion of an small object which will create a love heart. This is to represent the genre of love.
Ninth shot will be of words being written on screen. This will be filmed on a word document capturing the words being slowly typed on screen, then edited to speed up the typing to fit with the lyrics.
Tenth shot, back to lip sync again.
Eleventh shot, close up of the dogs face to give recognition to the viewer to introduce the new character.
Twelfth shot will be of Imogen and the dog meeting. Showing the bond between humans and animals.


Thirteenth shot will be once again back to lip sync.
Fourteen shot will be of Imogen and the dog walking off together into a field or through a field.
Fifteenth shot will be back to lip sync again.
Sixteenth shot will be of the boy that Imogen is in love with and the song is all about. However he wont stay on screen for long as he is a mystery on until the end of the song.
Seventeenth shot will be of Imogen face after the boy being on screen, she will not be as happy as she is drawn in the picture above.
Eighteenth shot will be the final shot of Imogen walking away with her back to the camera, walking into the field almost out of eye shot.

Story Arc

Lyrics with Specific Shots

Oh, oh                                       Establishing shot...

Can we hold hands                           sets the scene (countryside)

If it's cold outside                     
Do it if you can                          Lip syncing (mostly all the way through) 

Just don't feel obliged 

Are we in love?                          High angle shot...

Maybe in my mind                               of walking through a puddle

Are we in love?
We can compromise                   Long shots...

I can't be strong, oh, oh                       of protagonist walking

But babe, I'll try

'Cause I'll never be your own        Close up... 
                                                                   of the first shot of her face 

Even if I stole him, control him,     Stop motion...

Dictate him, indoctrinate him                of heart

Fix him, convince him                    (more lip sync)

I'll never be his own                       Shot of typing on computer screen 

Even if he stole me, control me,    (more lip sync)

Dictate me, indoctrinate me
Fix me, convince me

I'll never be his own                     Shot of typing on computer screen 

Can we change hands                   Close up...

Can I change your mind?                      of dogs face

Change your plans

You know I can't change mine       Long shot...

'Cause I'm in love                                 of protagonist and dog

 I think I'm tied

Yes I'm in love                              (more lip sync)

With my other side

I can't be strong, oh, oh,               Several long shots...

 But babe, I'll try                                   of protagonist and dog playing

 
'Cause I'll never be your own                   lip sync
'Cause you'll never be my own
'Cause I'll never be your own  
'Cause you will never be my own 
'Cause I'll never be your own

Even if I stole him, control him,             Stop motion...

Dictate him, indoctrinate him                       of heart

Fix him, convince him                           (more lip sync)

I'll never be his own                              Shot of typing on computer screen

Secondary Research

Channel 4 claims to know their audience, that's what keeps them top of mind when it comes to being seen as trend setting, innovative, controversial (in a good way), creating new programmes that others copy and ground breaking by ABC1 16-44s.

Their research and insight team work hard to reveal the intricacies of our marketplace.
It's their role to answer questions like how do 16-24s see themselves; who likes which programmes ; how can brands maximize their returns from advertising on Channel 4 and how do different platforms affect viewing?
Key researched information points:

• Females are significantly more likely to spend money on clothes and socialising whereas males are more likely to spend on gadgets and computer games.
• Males are significantly more likely to be engaging with online activity.
• BBC1 and E4 are the two most popular channels for 14-19 year olds.
• iPlayer and 4oD are the most popular TV services for watching/downloading programs on demand.
• Future financial stability and job prospects were a worry for all, even the younger age groups, triggered by the current economic climate.
• Cyber bullying and issues of cyber safety were big concerns for girls.
• Boys were particularly concerned about personal hygiene.

The above are different ways in which the company have investigated and explored general information about their audiences, taken from the general public.

Certain aspects of their findings we could also use to gain knowledge of our audiences preferences, likes and dislikes. All feedback is positive feedback of which we can gain an all-round picture of what is needed to present a good music video, showing that we have taken our audiences point of view into account.